7/31/2023 0 Comments Bethan laura wood fantastical![]() We often forget that ceramic is so versatile that it can go beyond its traditional use in floors and walls. “To transform the booth into an artistic and aesthetic space,” Ana says, concluding that it was a task that both Masquespacio, as designers, and Roca Tiles, as a manufacturer, were willing to conquer. “The material has been used to create small sculptural and furniture pieces that are integrated in the space.”įar from the conventional functionality so-often sought in this type of exhibition or trade-only forum, the perspective of the Infinite Majesty project presented one main challenge. In the words of Ana, founder and creative director of the design studio, “we often forget that ceramic is so versatile that it can go beyond its traditional use in floors and walls,” she suggests. Each porcelain product contains up to 50% pre-consumer recycled content and illustrates a sense of classic nobility, sophistication, balance and serenity.įor Masquespacio, the ceramic material also provided an opportunity to create decorative elements that stretch the limits of the product’s application. Mirrors and curtains reinforce the ethereal atmosphere a fantastical touch that the Masquespacio team insist makes anyone who enters the room “forget where they are” – even just for a moment.īreaking the mould of what trade-show spaces might typically look like, the ambitious booth features a striking symphony of white, grey and green-coloured surfaces from Roca’s Arcobaleno, Topazio and Saint Tropez collections. The spheres and cylinders, cones and cubes join together in polychromatic columns around the central space. “The space designed for Roca features a strategic distribution of the different elements that will shroud in the room,” the designers explain. Roca Tiles installation at Cersaie in Italy by Masquespacio Roca Tiles installation at Cersaie in Italy by Masquespacio. They add that the guiding inspiration behind the booth is the porcelain material itself – “and the desire to capture the different hints it can offer” – as well as an evocative reading of the classic architectural order. Roca’s presence in this year’s edition of Cersaie invites visitors “to pause and ‘listen’ to the walls in the space, and get lost in the curves and lines of its perfect geometry,” the designers explain. “ a majestic and surrealistic space that oversteps perspectives and standards with chromatic and material combinations,” say the Masquespacio team, led by founders Christophe Penasse and Ana Milena Hernández Palacios. Recognisable for its impressive arrangement of spheres, cylinders, cones, cubes and prisms, the booth, titled Infinite Majesty, was designed by Valencia-based creative consultancy Masquespacio for Roca Tiles – a designer, producer and seller of ceramic tiles. WATCH: Global architecture and interior design highlights.Īs the design cognoscenti migrates from Salone del Mobile in Milan to Cersaie, the name given to the International Exhibition of Ceramic Tile and Bathroom Furnishings (on show in Bologna, in Italy’s north), one particular display has repeatedly captured the eye of attendees. ![]()
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